There are lots of platforms out there that provide a marketplace for selling and buying beats and loops. So many platforms and so many beats, in fact, that the key challenge is helping users find the right ones amongst all the noise. Colossal is the latest platform to try to streamline the associated discovery, licensing, and transaction process. The platform is pushing two elements as its USP: simplicity and a TikTok-like “AI-powered discovery feed” to learn users’ preferences and deliver the most appropriate beats to users.

The licensing structure provides 100% royalties to artists and a simple set of terms. Among the producers who have supplied beats for Colossal’s launch with are hip hop producer Lex Luger, who has created songs for Kanye West, Rick Ross, Snoop Dogg.